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RUINING LYRICS TO HELP

Due to the language barrier, around 3 million Peruvian K-Pop fans sing Korean songs by phonetics. A mind-blowing fact we had to take advantage of at the Peruvian Cancer Foundation. So, we used these wrong lyrics as donation phrases that quickly, and for the very first time, made our fundraising a trend on Tiktok.

→ Role: Creative Copywriter

Featured : Campaign Live, LBB Online (Top 5 of the country), Best ads on tv, La República

☆ Awards: 1 Silver (El Ojo de Iberoamérica) + 1 Silver & 1 Bronze (Peruvian Creative Circle)